'Latics' (its nickname) went in to financial difficulties,
ultimately resulting in the need to go in to Administration.
ACROBAT Consulting & Marketing, initially working on a voluntary basis then assisted the Management
Team to complete what is believed to be the first Management Buy-in, in World football.
We were subsequently appointed by Business Link
North Manchester and part financed by the European
Regional Development Fund to establish a sound
supporters' trust and co-ordinate a fundraising
strategy and plans for twelve months. Our activities
had credibility and liaison with such as: Members of
Parliament, Oldham Metropolitan Borough Council,
Supporters Direct and the Football League.
We presented a public face on cross-media
channels including: Sky Sports, BBC News and
Substantial funds were raised in conjunction with a
Business Advisory Group and investor(s) culminating
in much acclaim – this allowed the supporters to take
a shareholding. We were appointed an Honorary
Director in recognition of the results. We have since
been approached to assist other professional clubs
with 'survival' and funding activities – and have now
advised more than 15 percent of clubs in the Premier
and Football Leagues.
The Marketing Director commented
“I would like to take this opportunity to say thanks for your efforts and continued support – it has been
nothing short of remarkable”.