Sponsorship Campaigns in 2016

ACROBAT| FCSM, our changing branding, is overwhelmed by the growing demand from professional and grass roots sports teams

We have been welcomed back to Manchester Rugby Club. We were formerly at the Club in 2007-2009 and will now lead all sponsorship and partnering activities again. This promises to help any prospective supporters and show something for every budget – plus identify ways to help anyone get a return against predetermined investment and/or objectives.  Manchester Rugby Club is the original Manchester Football Club, and was registered as so in 1860. Other bigger Manchester football clubs subsequently had to add “City” and “United” to their names to respect the original registration. It is the only Club able to use the official Manchester crest on its shirts and as a logo. Consequently, it is the second oldest rugby union club in the World.  A 24-acre site with a mix of sporting and social facilities, teams from Under 7s to Senior Rugby, for men, women, girls and boys. The Club has the whole range of teams that not many clubs can boast. The Mini and Junior (M&J) section has recently produced some amazing talent with 4 Premiership rugby players (more than any other club in England) and 6 England players in the last 5 years.

ACROBAT | FCSM has been appointed also to SunSport Velo Women’s Race Team (WRT) in cycling.  Following on from phenomenal success last season, SunSport Velo WRT is planning this Season with an elite squad up to 12 riders. It needs sponsors whose input will enable the Club and its members to build upon the successful, inaugural season. We are retained as a Consultancy to lead this role. Last year’s accolades included beating Dame Sarah Storey’s Podium Ambition team in the Matrix Fitness GP Series, with the associated TV coverage on ITV4. This was incredible and a platform for further media coverage. The Team have also had successes throughout the season, with superb results such as in the Halifax Pedalsport Crit (1st and 2nd), Lincoln GP and a podium place at the prestigious Ryedale GP. 

This prowess in sports marketing culminates with our authoring a publication, to be available in 2017, titled: “Being a Good Sport: How to Plan, Activate, Measure and Evaluate Sports Sponsorship Programs”.