Strategic focus on micro fibre towels

ACROBAT Consulting & Marketing has been assisting Citrus Rain under a Growth Accelerator Coaching Programme

ACROBAT Consulting & Marketing has been assisting Citrus Rain under a Growth Accelerator Coaching Programme to determine an innovative growth plan.  The material has numerous traditional towelling including:  quick-drying, super-absorbent, hygienic, machine washable at 60 degrees, smaller folded/compact, assorted colours and light-weight.

Such as the Active People Survey (APS) from Sport England provided an indicator on demographics and purchasing power and participation rates in sports to enable  focussed market segmentation.

The proposition is that these are all bespoke designed products making them ideal for corporate gifts, branded for sports clubs or sponsors – and will be available in a variety of sizes through to specific uses such as sweat towels for health and fitness and golf towels for trolleys.